Qishan Oolong
Using tea’s “duality” (richness & clarity) as the visual breakthrough.
Brand Designer ｜ Visual Strategist
Disrupted traditional tea branding visual paradigms, achieving resonance between cultural depth and modernity.
Brand Designer ｜ Visual Strategist
Disrupted traditional tea branding visual paradigms, achieving resonance between cultural depth and modernity.
"Grand National Etiquette, Tea Rhyme of the East" serves as the core design philosophy, creating a visual identity for top-tier national gift red tea that embodies the grace of Chinese culture.
Traditional tea brands suffer from visual homogeneity, often limited to landscapes and calligraphy. The new generation craves experiences that combine cultural identity with modern aesthetics. Qimen Oolong’s unique “duality” — the richness of black tea and the freshness of oolong — became the breakthrough point for our design language.
Traditional tea brands suffer from visual homogeneity, often limited to landscapes and calligraphy. The new generation craves experiences that combine cultural identity with modern aesthetics. Qimen Oolong’s unique “duality” — the richness of black tea and the freshness of oolong — became the breakthrough point for our design language.